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Case Study

Till You DIe

My Role

Founder

My Responsibilities

Everything

Active Dates

2016 - Current

The Purpose

I have a passion for action sports and want to help other likeminded people keep that passion alive .

Growing up, I loved high-adrenaline activities but lacked the resources to pursue them beyond a hobby. This project aims to make action and alternative sports more accessible, helping people build careers and achieve their dreams.

I aim to create a community and provide resources to help people learn and enhance their skills to the fullest. With digital media more accessible than ever, there's a great chance for talented athletes and creative minds to be noticed by sponsors, employers, and the world.

Branding

I commissioned local graphic artist Marcus Dunn⤴ to create the inked style logo for the TYD brand. 

 

blackBG
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TillYouDieLogoStackedBlackBG

Graphic Design/Merch

I created t-shirt designs that showcase specific sports as well as influences from tattoo culture. 

 

Tyd-merch

Website

The website is still being developed, but I aimed to make it instantly engaging and unique. Bold text highlights the main navigation, and the interactive video background offers a modern, eye-catching preview of each sport. Check out the live site: tillyoudie.bss.design⤴

 

TYD-website

Video

I've filmed and edited videos of my hobbies, friends, and local athletes. I aim to grow the TYD brand and produce more video content in the future.

 

MORE GREAT THINGS COMING

I AM CONTINUING TO BUILD TYD

It has been years in the making, but there is still so much work left to really get things up and running at full force. Phase 1 will be the launch of the first facility with multi-sport venues as well as digital media offices. I am searching the east coast to find the perfect location to get things started.