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Case Study

Till You DIe

My Role

Founder

My Responsibilities

Everything

Active Dates

2016 - Current

The Purpose

I have a passion for action sports and want to help other likeminded people keep that passion alive .

A passion project I have envisioned that would make action sports and other alternative sports/hobbies more accessible to people and enable them to achieve great things. Growing up I had always been into high adrenaline activities, but never really had the access to really pursue anything beyond a hobby.

I want to build a community and resources for people to be able to learn and grow their skills to their highest potential and show them the possibilities available. With digital media being more accessible then ever I feel like there is so much opportunity for more talented athletes and creative minds to become discovered by sponsors, employers, and the world.  

Branding

I commissioned local graphic artist Marcus Dunn⤴ to create the inked style logo for the TYD brand. 

 

blackBG
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TillYouDieLogoStackedBlackBG

Graphic Design/Merch

I created t-shirt designs that would showcase specific sports as well as influences from tattoo culture. 

 

Tyd-merch

Website

While still a work in progress, I wanted the website to be instantly engaging and unique. The bold text lays out the main site navigation and the interactive video background gives a glimpse at each sport while being modern and attention grabbing. See the live site: tillyoudie.bss.design⤴

 

TYD-website

Video

I have filmed and editied video of my personal hobbies as well as friends and other local athletes. I hope to continue to build the TYD brand and expand on video material in the future. 

 

MORE GREAT THINGS COMING

I AM CONTINUING TO BUILD TYD

It has been years in the making, but there is still so much work left to really get things up and running at full force. Phase 1 will be the launch of the first facility with multi-sport venues as well as digital media offices. I am searching the east coast to find the perfect location to get things started.