initially contracted to create training videos, later hired as full stack marketing manager.
Originally named Jasmin Mediterranean Bistro, I came onboard after a succesful video project to lead the Jasmin marketing efforts. I was originally hired to script, produce, film, edit, and deliver comprehensive training videos for onboarding new staff. I also built a learning management system to host the videos as well as additional training and onboarding materials.
Upon joining as the marketing manager I dove straight into market research and developed a comprehensive marketing plan. This marketing plan outlined a new brand as well as an initial marketing campaiegn aimed to target the identified target customer group.
I led all creative and marketing initiatives as well as working directly with the owner on opening 2 new locations and developing a franchising plan.
