TRU Gaming
My Role
Consultant, Project Manager
My Responsibilities
UX Direction, Consulting, Project Management
Active Dates
2017 - 2019
Live Site
Website offline
The Purpose
TRU Gaming hired TheeDigital to rebuild thier website and improve sales.
Based in Raleigh, NC, this gaming server provider was in need of assistance to expand their business and enhance their online server purchasing process. As the lead consultant and project manager, I led the charge in defining their brand and managing the entire process of designing, building, launching, and maintaining their new website.
Website
UX and Analytics
After the successful launch, I continuously monitored and improved the website's performance and user experience. Utilizing Hotjar and Google analytics I was able to identify areas for improvement and propose recommendations to further enhance the website.
Website V2
After successfully managing the new website for a year, I led an ambitious redesign project. By incorporating valuable data and emphasizing popular game servers and captivating community elements, we saw remarkable improvements in performance and sales.
TRU STreaming
In collaboration with TRU Gaming, I spearheaded the creation of an innovative website and platform dedicated to coaching gamers on the art of streaming and developing a personal brand. We successfully launched TRU Streaming as part of the TRU branding family, complete with an intuitive coach matching system that effortlessly connects customers with their ideal coach.
THIS IS ONLY A GLIMPSE
ADDITIONAL PROJECT RESOURCES AVAILABLE
This is just a small sample of work done for TRU Gaming Full project source files and additional resources may be shared privately.